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In a climate of increased personal choice and higher service expectations, technology can power four major pillars of the customer experience – Ease-of-use, Security, Human connection, and Fun. Wendy Komadina, Head of Product and Brand: Data Center Group at Lenovo ANZ discusses how CIOs can deliver personalized services, seamless experiences and differentiated value propositions that are engaging, fun and brand differentiating.

Key Takeaways:

  • Technology plays a significant role in companies’ quests to continuously improve customer experience.
  • Customers now expect the levels of satisfaction provided by companies such as Amazon and Apple.
  • CIOs need to create interactions that anticipate needs, add customer value and differentiate brands.