Digital transformation cannot be achieved without the right infrastructure and technology. However, identifying the right solution can be a challenge. Would you like your questions answered by an expert?
In a climate of increased personal choice and higher service expectations, technology can power four major pillars of the customer experience – Ease-of-use, Security, Human connection, and Fun. Wendy Komadina, Head of Product and Brand: Data Center Group at Lenovo ANZ discusses how CIOs can deliver personalized services, seamless experiences and differentiated value propositions that are engaging, fun and brand differentiating.
Key Takeaways:
Technology plays a significant role in companies’ quests to continuously improve customer experience.
Customers now expect the levels of satisfaction provided by companies such as Amazon and Apple.
CIOs need to create interactions that anticipate needs, add customer value and differentiate brands.
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As fun and fulfilling because it is, it could be risky in case you don’t
established certain limits yourself.